From my perspective, the idea of subliminal messaging as a tool for influencing behavior is largely overstated. The concept of subliminal messaging can be quite appealing—offering a seemingly effortless way to change behavior or improve performance. However, the reality seems to be that the effects of such messages are minimal and not reliably replicable. This aligns with Pratkanis' view that perceived effects might be more about belief and expectation rather than actual efficacy. While the idea of subliminal messaging can be intriguing, it seems to be more a subject of psychological curiosity than a practical tool for behavior modification.
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