Phiten Necklaces

Has anyone noticed the goofy necklaces that baseball players have been wearing the last few years?They are "Tornado" necklaces made by Phiten and they retail for $50. The company claims the product "helps to promote stable energy flow throughout the body." They claim wearers benefit from shortened recovery time, less fatigue, and more relaxed muscles.
One reason many players wear them? Apparently during spring training a few years ago Phiten representatives gave out sample products to players. Stars continue to wear them because they think the jewelry works.
Phiten claims that the necklaces “resonate with and respond to the natural energy of the body to improve balance, flexibility, and strength.” ESPN Magazine tested these claims against a placebo and, concluded the bracelet's claims were untrue, although the ball players who believed in the product actually did perform better. So the necklaces either do work, or are one big testament to the power of the placebo effect, or the power of ball players devotion to their beliefs and superstitions.
What I don’t understand is why they have to be so ugly. I mean seriously, you have convinced millionaires and countless others to pay fifty bucks for these things why can’t they be a little bit more attractive? They look like some kind of silly ‘80s friendship bracelet of something!